Marketing Plan in Colour

by Malcolm McDonald and Peter Morris

Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process. After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges. This challenge continues...

• Format: Paperback
• Language: English
• ISBN: 0750647590
• ISBN13: 9780750647595
• Release Date: June 2000
• Publisher: Butterworth-Heinemann
• Length: 96 Pages
• Weight: 0.70 lbs.
• Dimensions: 11.8" x 0.3" x 8.3"