The Marketing Plan Handbook: Develop Big Picture Marketing Plans for Pennies on the Dollar

by Robert W. Bly

Book Overview

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1599183625
• ISBN13: 9781599183626
• Release Date: March 2010
• Publisher: Entrepreneur Press
• Length: 334 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.1" x 8.9"