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Hardcover How to Write a Marketing Plan: A Practical Guide for Management Book

ISBN: 1850919879

ISBN13: 9781850919872

How to Write a Marketing Plan: A Practical Guide for Management

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Format: Hardcover

Condition: Very Good

$23.89
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Book Overview

Revised to include market research methods, presentation software and approaches to the key trading areas of Europe, North America and the Asia-Pacific, this practical guide takes readers step-by-step... This description may be from another edition of this product.

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The first signals !

A marketing plan is the central focus for all the goals , proposals and activities of marketing in a company and probably the most important document to determine the performance. Nevertheless and precisely due that , the marketing plan has become an enervating activity that requires time and demands considerable skills in a series of management functions and marketing. The purpose of this book is clarify this process , establishing very clear patterns and explaining step by step how to proceed .
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