The Marketing Pathfinder

by David Stewart, Michael Saren, Michael M. Saren

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1119961769
• ISBN13: 9781119961765
• Release Date: October 2014
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 7.3" x 9.5"