The Marketing Pathfinder

by David Stewart, Michael Saren, Michael M. Saren

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder , features a unique blend of core concepts and brief,...

• Format: Paperback
• Language: English
• ISBN: 1119961769
• ISBN13: 9781119961765
• Release Date: October 2014
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 7.3" x 9.5"