The Marketing Paradigm: A Guide for General Managers

by Paul M. Messinger and paul-messinger

This text is targeted at students of marketing management courses and is intended to help managers and students studying under the case method to recognize why certain marketing programmes are successful and others are not.

• Format: Mass Market Paperback
• Language: English
• ISBN: 0538844949
• ISBN13: 9780538844949
• Release Date: January 1995
• Publisher: Thomson South-Western
• Length: 237 Pages