The Marketing of the President: Political Marketing as Campaign Strategy

by Bruce I. Newman

Book Overview

Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative...

• Format: Paperback
• Language: English
• ISBN: 0803951388
• ISBN13: 9780803951389
• Release Date: December 1993
• Publisher: Sage Publications, Inc
• Length: 164 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"