The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement

by Patrick Lo and David Baker

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured...

• Format: Paperback
• Language: English
• ISBN: 0443134359
• ISBN13: 9780443134357
• Release Date: November 2023
• Publisher: Chandos Publishing
• Length: 786 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.6" x 6.0" x 9.0"