The Marketing Mosaic: Unveiling the Impact of Modern Marketing

By: Jindal, Ruby

Welcome to "The Marketing Mosaic: Unveiling the Impact of Modern Marketing." In this book, we embark on a journey to explore the multifaceted world of modern marketing and unravel its profound impact on businesses, consumers, and society at large.Marketing is no longer confined to traditional channels and tactics; it has evolved into a dynamic and interconnected ecosystem driven by technology, data, and innovation. From the rise of digital marketing to the ethical considerations in advertising, each chapter delves into a different facet of the marketing mosaic, offering insights, case studies, and practical guidance for navigating the complexities of today's marketing landscape.Whether you're a seasoned marketer seeking to stay ahead of the curve or a curious observer interested in understanding the forces shaping consumer behavior and market trends, this book aims to provide valuable perspectives and actionable insights.

• Format: Paperback
• Language: English
• ISBN: 6207804805
• ISBN13: 9786207804801
• Release Date: June 2024
• Publisher: LAP Lambert Academic Publishing
• Length: 68 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"