The Marketing Information Revolution

by Robert C. Blattberg

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• Format: Hardcover
• Language: English
• ISBN: 0875843298
• ISBN13: 9780875843292
• Release Date: January 1994
• Publisher: Harvard Business Review Press
• Length: 373 Pages
• Weight: 1.58 lbs.
• Dimensions: 1.4" x 6.6" x 9.6"

Customer Reviews

Right to the Point

This book remains extremely up to date. The authors envisioned today's marketing transformation that is still happening, six years after publication. Only now the tools needed to follow the author's guidelines are being developed and used by retailers.