The Marketing Game! (with Student CD ROM) [With CDROM]

by Charlotte H. Mason, William D. Perreault Jr., Jr., William D. Perreault

Book Overview

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072513802
• ISBN13: 9780072513806
• Release Date: July 2001
• Publisher: Irwin/McGraw-Hill
• Length: 128 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 8.5" x 10.8"

Customer Reviews

Textbook Purchase

This product arrived in new condition in a timely manner. Thanks for the great service!

Excellent

The reason I bought this item is to adhance my understanding of Marketing. This gives you the opportunity to act out the marketing principles that are taught in the textbook.

Review of TMG! (Third Edition) by David Tonks

The Marketing Game! now appears in its third incarnation, some 14 years since the original launch.Exsiting or former users of TMG!, either faculty or students, will recognise the latest version. The basic market model remains the same as do many of the operating procedures but this marketing simulation software now works through a Windows environment and contains many enhancements to improve ease of use. It is a very worthwhile and perhaps overdue update.One noteworthy feature of TMG! is the modest cost. Unlike some alternative marketing simulations, there is no licence fee. The operating software is supplied with the Instructor version of the manual for TMG!

Excellent at applying marketing theory to "real" scenarios

The game does an excellent job of taking marketing theory, pricniples and concepts learned in text books and applying them to simulated market conditions. It is no replacement for the real world, but if you want to pratically apply theory and achieve deeper understanding this is an excellent excercise.