The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing

by George E. Palmatier

Book Overview

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

• Format: Hardcover
• Language: English
• ISBN: 0471132705
• ISBN13: 9780471132707
• Release Date: March 1995
• Publisher: Wiley
• Length: 208 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"