The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

by Russell Schwartz and Katherine Macdonald

Book Overview

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.

In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department...

• Format: Paperback
• Language: English
• ISBN: 1138088927
• ISBN13: 9781138088924
• Release Date: August 2019
• Publisher: Routledge
• Length: 302 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"