The Marketing Decision Maker from Mkis to Mdss

by Leyland F. Pitt

This text focuses on the harnessing of technological developments to enable marketeers to gather and use information to retain competitive superiority.

• Format: Paperback
• Language: English
• ISBN: 0702130427
• ISBN13: 9780702130427
• Release Date: December 1994
• Publisher: Juta & Company
• Length: 224 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.4" x 6.7" x 9.7"