The Marketing Casebook: Cases and Concepts

by Sally Dibb and Lyndon Simkin

Book Overview

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861526245
• ISBN13: 9781861526243
• Release Date: October 2000
• Publisher: Cengage Learning
• Length: 352 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.7" x 7.4" x 9.7"