The Marketing Book

by Michael J. Baker, Susan Hart, Michael Baker

Book Overview

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.

This classic reference from renowned professors Michael Baker and Susan Hart...

• Format: Paperback
• Language: English
• ISBN: 0415703778
• ISBN13: 9780415703772
• Release Date: April 2016
• Publisher: Routledge
• Length: 616 Pages
• Weight: 2.65 lbs.
• Dimensions: 1.5" x 7.5" x 9.7"