The Marketing Agency Blueprint: The Handbook for Building Hybrid Pr, Seo, Content, Advertising, and Web Firms

by Paul Roetzer

Book Overview

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns...

• Format: Hardcover
• Language: English
• ISBN: 1118131363
• ISBN13: 9781118131367
• Release Date: December 2011
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.02 lbs.
• Dimensions: 1.0" x 6.1" x 9.3"