The Marketer's Guide to Public Relations: How Today's Top Companies Are Using the New PR to Gain a Competitive Edge

by Thomas L. Harris

Book Overview

The Marketer's Guide to Public Relations How Today's Top Companies Are Using the New PR to Gain a Competitive Edge "Tom Harris has done more than anyone else to explain how public relations should be an important element in the marketing process. Every marketer should read this book." --Joe Cappo, Vice President/Publisher Advertising Age "Tom Harris might well be consumer marketing management's next folk hero. His book provides a wealth of information...

• Format: Paperback
• Language: English
• ISBN: 0471579629
• ISBN13: 9780471579625
• Release Date: January 1993
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"

Customer Reviews

Useful, but Woefully Outdated

Thomas Harris enjoys a well-respected reputation in the public relations industry. The Marketer's Guide to Public Relations is an excellent example of why. Relying on clear writing and numerous case histories and examples, Harris never fails to demonstrate the value of a good public relations campaign to any marketing department. Nonetheless, the work is nearly a decade old. Given the tumult of the 90s, one needs an updated edition. I found using Michael Levine's Guerrilla PR: Wired to be quite useful in that regard, covering how to use the Internet for an effective public relations campaign. Still, I hope to see a book by Harris that fully delves deep into the merging worlds of the Internet and public relations in the near future.

Marketer's Guide

This book shows haw companies use strategies to wage effective PR campaigns. The real life examples show how classroom techniques translate into actuality. This book, along with Michael Levine's Guerilla PR Wired, are both must-haves for anyone entering in the world of PR.