The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion

by Ann Grossman and Ann Brewer

The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly...

• Format: Hardcover
• Language: English
• ISBN: 0899302661
• ISBN13: 9780899302669
• Release Date: October 1987
• Publisher: Praeger
• Length: 256 Pages
• Weight: 1.39 lbs.
• Dimensions: 1.0" x 6.4" x 9.5"