The Market Research and Insight Yearbook: Transforming Evidence Into Impact

by Kogan Page Ltd. and The Market Research Society

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.

There has never been a more exciting...

• Format: Hardcover
• Language: English
• ISBN: 0749478330
• ISBN13: 9780749478339
• Release Date: June 2016
• Publisher: Kogan Page
• Length: 208 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.7" x 6.9" x 9.6"