Where to Play: 3 Steps for Discovering Your Most Valuable Market Opportunities

by Sharon Tal and Marc Gruber

As an entrepreneur or innovator, you're trained to run fast. But are you running in the right direction?

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time identifying and researching their market opportunities - instead they jump at the first opportunity that looks good, and fail to properly evaluate...

• Format: Paperback
• Language: English
• ISBN: 1292178922
• ISBN13: 9781292178929
• Release Date: September 2017
• Publisher: FT Publishing International
• Length: 240 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 7.3" x 9.1"