The Manager's Guide to Competitive Intelligence

by Carolyn M. Vella and John J. McGonagle

Book Overview

There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client--his or her employer--and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.

Competitive intelligence (CI) is now...

• Format: Hardcover
• Language: English
• ISBN: 1567205712
• ISBN13: 9781567205718
• Release Date: September 2003
• Publisher: Praeger
• Length: 272 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.2" x 9.7"