The Management of Intangibles: The Organisation's Most Valuable Assets

by Ahmed Bounfour

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive...

• Format: Paperback
• Language: English
• ISBN: 0415439795
• ISBN13: 9780415439794
• Release Date: March 2007
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"