The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies

by Stewart Halsey Ross

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications...

• Format: Hardcover
• Language: English
• ISBN: 0899301630
• ISBN13: 9780899301631
• Release Date: July 1986
• Publisher: Praeger
• Length: 178 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"