The Management Idea Factory: Innovation and Commodification in Management Consulting

by Stefan Heusinkveld

Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process. While the present literature provides important insights that enhance our understanding of consulting, the consultancy industry, and the way that consultants present their ideas and services on the market...

• Format: Paperback
• Language: English
• ISBN: 1138340650
• ISBN13: 9781138340657
• Release Date: February 2019
• Publisher: Routledge
• Length: 144 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"