The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Jeffrey L. Cruikshank and Arthur W. Schultz

Book Overview

We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.

Yet even as they use advertising to capture consumers'...

• Format: Hardcover
• Language: English
• ISBN: 1591393086
• ISBN13: 9781591393085
• Release Date: August 2010
• Publisher: Harvard Business Review Press
• Length: 480 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.4" x 6.4" x 9.5"