The Male Mystique: Men's Magazine Ads of the 1960s and '70s

by Jacques Boyreau

Book Overview

What does it mean to be a man? Is it the size of your quadraphonic hi-fi equipment or the fit of your flares? "The Male Mystique" presents a swinging vision of the ideal male-dominated lifestyleat least, as seen through the looking-glass of men's magazine ads of the 1960s and '70s. This is Total Male Living as it was meant to be: a world of musk, whiskey, polyester slacks, "male comfort spray," and, of course, babes. With 150 swaggering print advertisements...

• Format: Hardcover
• Language: English
• ISBN: 0811841286
• ISBN13: 9780811841283
• Release Date: April 2004
• Publisher: Chronicle Books (CA)
• Length: 128 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 6.8" x 9.4"