The Making of Harcourt General: A History of Growth Through Diversification, 1922-1992

by Bettye H. Pruitt

Traces the company's seventy-year evolution from a small family-owned company operating drive-in theaters into a multi-billion dollar corporation deriving 12% of its revenues from movie theaters, 50% from its ownership of the Neiman Marcus Group, and the remaining 38% from the businesses of its diversified publishing subsidiary, Harcourt Brace Jovanovich (HBJ). The author focuses on two themes that have had a strong influence on the company's success...

• Format: Hardcover
• Language: English
• ISBN: 0875845096
• ISBN13: 9780875845098
• Release Date: June 1994
• Publisher: Harvard Business Review Press
• Length: 310 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.4" x 6.4" x 9.6"