Making of Dirt Is Good: A Personal Journal of Brand Transformation

By David Arkwright

Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.

• Format: Paperback
• Language: English
• ISBN: 1907794468
• ISBN13: 9781907794469
• Release Date: September 2013
• Publisher: Lid Publishing
• Length: 104 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.4" x 5.3" x 8.3"