The Magnet Effect: Attracting and Retaining an Audience on the Internet Today, Tomorrow, and in the Future

by Jesse Berst

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• Format: Hardcover
• Language: English
• ISBN: 0071348034
• Release Date: August 2000
• Publisher: McGraw-Hill
• Length: 208 Pages
• Weight: 1.01 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"

Customer Reviews

The crash rebounded, we like this author

For those who were smart enough to listen to the author and not be blinded by short-term fads and fear, the "crash" has rebounded, and thanks to advice that can be found in this book, those who stuck it out are now ahead of the game, taking a few new cautions, donning a slightly new business suit, gaining ground with weblogs, but are climbing back again. Those who were not smart enough are, well, apparently too "dumb" and too busy "rehashing" a wining viewpoint on the world to have what it takes to see something great straight through minor crashes. Seeing the "crash" as permanent is as stupid as seeing a lull in real estate as permanent. It always rebounds. We're very grateful to this author.