SEO or Search Engine Optimization usually takes the top item in "those things you have to do on your website online to be successful". And most people who've been online understand the concept of SEO and have heard or seen lists of SEO things to do. SEO fulfills its purpose by increasing traffic to your online business, site or other content. Does that work? Can you just follow a list of top SEO tactics and have success (more traffic)? No, usually...