The Macintosh Way

by Guy Kawasaki

Book Overview

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0673461750
• ISBN13: 9780673461759
• Release Date: January 1989
• Publisher: Pearson Scott Foresman
• Length: 209 Pages
• Weight: 1.29 lbs.
• Dimensions: 0.9" x 6.6" x 9.5"

Customer Reviews

Still Relevant 20 Years Later

It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever. The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster. While the techniques and discussion are "pre-internet", the principles are timeless. Well worth the read and very relevant even today.

One thoughtful comment in this book is worth a fortune....

Kawasaki mentions his experience in advancing money to others to pay in advance for their work. Read "The Macintosh Way" as young as you can. I'd be quite a few millions better off if I had read him sooner and taken his advice to heart. And it's not just the money....

AWESOME BOOK: PERFECT FOR MAC EVANGELISTS & APPLE LOVERS

Guy Kawasaki has written a great book on Apple and the Apple business method. Very funny. Extremely unique and marvelous, like Apple. Perfect for brushing up your Mac Evangelist skills! One of the best books I've ever read, and I'm not even done! Guy truly embodies the Macintosh Spirit. everything about the book, from the footnotes to the illustrations, is like the artistic perfection of Macintoshes! GUY KAWASAKI RULES!!!EVERYONE SHOULD READ THIS BOOK AND BUY A MAC!!!!!!

Formula for over the top success against all odds

The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.

Stickingly Simple Basics for a Successful Growing Business

Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success. Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.