The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

by Jean-Noël Kapferer and Vincent Bastien

Book Overview

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No?l Kapferer and Vincent Bastien,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749454776
• ISBN13: 9780749454777
• Release Date: February 2009
• Publisher: Kogan Page
• Length: 384 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.2" x 6.3" x 9.6"