The Luxury Market in India: Maharajas to Masses

by Glyn Atwal and Soumya Jain

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

• Format: Hardcover
• Language: English
• ISBN: 0230336728
• ISBN13: 9780230336728
• Release Date: August 2012
• Publisher: Palgrave MacMillan
• Length: 217 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 5.7" x 8.5"