The Loyalty Leap: Turning Customer Information Into Customer Intimacy

by Bryan Pearson

Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for com-panies to know exactly when, where, and how their customers shop, both... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591844916
• ISBN13: 9781591844914
• Release Date: May 2012
• Publisher: Portfolio
• Length: 263 Pages
• Weight: 1.07 lbs.
• Dimensions: 1.1" x 6.1" x 8.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher