Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

by Lerzan Aksoy and Timothy L. Keiningham

Book Overview

Why Loyalty Matters, grounded in scientific research, provides compelling insight into how our loyalties, large and small, lay the foundation for our own happiness, and determine the kind of world we live in. Businesses across the country are suffering in today's rocky economic times, and Why Loyalty Matters offers a convincing call for revolutionary change in the way we view and conduct our professional and personal lives. Renowned loyalty experts...

• Format: Hardcover
• Language: English
• ISBN: 1933771720
• ISBN13: 9781933771724
• Release Date: July 2009
• Publisher: Benbella Books
• Length: 246 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 6.1" x 9.0"

Customer Reviews

loyalty does matter

fun and easy to read. thought provoking. I really enjoyed reading this book! And it is excatly what we need in out time, in today's world. A must-read book for all the politicians, decision makers, opinion leaders and ordinary people like myself! :) Makes you think and reconsider things...

Loyalty DOES matter!

Ernest Hemmingway said, "There is no friend as loyal as a book," and now there is a book on loyalty that should be a friend to every person who is intelligently developing his or her business. The practical precepts in this volume can be applied both personally and professionally to enhance one's effectiveness and overall satisfaction. Keiningham, Aksoy, and Williams have done a masterful job of blending wisdom, philosophy, business, and plain common sense into a concise, usable tool. Roger Ferguson, LSCW

Spot On

The authors do a geat job of taking an academic approach to the subject of loyalty and presenting it in laymans terms. If you feel you have to read a business book on vacation this summer, this is the one I would recommend.

Groundbreaking indeed!

As someone who has read a lot on loyalty subject, i have to say that this book indeed offers a groundbreaking approach to understanding the importance of "loyalty". It goes beyond dollar sign. This book does not only explain why loyalty matters for businesses but also for individuals as well. And I think the most important thing is while it provides a great deal of valuable information, the book does so in a very practical way that everyone can follow and understand. I believe this is a great book not only for business people but for everyone who seek happiness in life. I expect to hear about this book a lot over the summer!