The Loyalty Advantage: Essential Steps to Energize Your Company, Your Customers, Your Brand

by Dianne Michonski Durkin

"Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814408176
• ISBN13: 9780814408179
• Release Date: January 2005
• Publisher: AMACOM/American Management Association
• Length: 229 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.9" x 6.3" x 9.4"
• Age Range: 17 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

Loyalty and The Loyalty Advantage are Invaluable

What is most amazing about The Loyalty Advantage is that through detailed explanations, real case studies, and recent examples from companies of all sizes, author Dianne Durkin shows readers that loyalty truly matters in business and that it can be obtained. Readers gain insights into the workings of some of the most well branded companies in the nation, and learn how and why these brands have come to be household names. The Loyalty Advantage shows that how we each treat each other, from CEO to secretary to part-time sanitation engineer, really does matter and it is quantifiable in the companies' profitability. You reap what you sew. The Loyalty Advantage gives a great overview of how branding came to be such an important force in American business. The first part of the book is incredibly enlightening and interesting in its explanation of loyalty's evolution within our social and business cultures. The book shows that the meaning of and concern for loyalty is different according to the generations. This is important to anyone who manages people of different ages. Finally, as a small business owner, what I found most valuable about The Loyalty Advantage is that the book showed how companies turned problems into successes and gave step by step explanations that I can relate to my own business. I am going to test The Loyalty Advantage's 12-step brainstorming session and it's five-step crisis management plan in my company immediately. Anyone who runs a business, manages employees, or works with clients or customers needs to read The Loyalty Advantage.

Excellent Resource - A MUST READ!

The Loyalty Advantage is an excellent resource for any company or individual looking to learn more about the value of loyalty in the business world. This book outlines the five essential steps to building the loyalty advantage process in order to create an environment that increases employee loyalty and customer loyalty, which then builds brand loyalty. This book contains clear examples and captivating case studies from some of the most admired companies in America including Best Buy, Tiffany, Southwest Airlines and Whole Foods. With the most powerful form of marketing being positive word of mouth - who wouldn't want to increase the loyalty within their company? This book is a quick and easy MUST - READ! Fabulous advice!

The Loyalty Advantage

Bought the book "Loyalty Advantage" on Monday and finished it on Wednesday. This is a must read for owners that are concerned with employee turn over. I bought a second book for a friend that works for a major corporation, which should be a must read for them. Treating everyone with respect and honesty is a must. Great book which I had it 25 years ago to have my managers read it.