The Low-Income Consumer: Adjusting the Balance of Exchange

by Linda F. Alwitt and Thomas Donley

Book Overview

Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption...

• Format: Hardcover
• Language: English
• ISBN: 0803972113
• ISBN13: 9780803972117
• Release Date: February 1996
• Publisher: Sage Publications, Inc
• Length: 208 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.8" x 6.4" x 9.2"