The Lost Art of Closing: Winning the Ten Commitments That Drive Sales

by Anthony Iannarino

Book Overview

"Always be closing " -- Glengarry Glen Ross , 1992 "Never Be Closing " --a sales book title, 2014 " " --salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the "take delivery" close to the "now or never" close. But these tactics often alienated customers, leading to fads for the "soft" close or...

• Format: Hardcover
• Language: English
• ISBN: 0735211698
• ISBN13: 9780735211698
• Release Date: August 2017
• Publisher: Portfolio
• Length: 240 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.9" x 6.2" x 9.0"