In the next decade, nearly 70 percent of US small businesses will fail... What are the causes of these failures? Competition, recession, economic downturns, stock market fluctuations--there are myriad reasons for a small company to fail. But not all do, and some grow in strength despite the obstacles. How do these companies succeed in the face of such overwhelming odds? The answer is in this playbook, developed by Eric Becker. Exclusive, in-depth interviews with CEOs, historians, and key decision makers, expose the ideologies, strategies and decisions that have enabled some businesses to remain competitive on a global stage. As a trusted advisor to thousands of global change-makers and entrepreneurs, Eric is given unprecedented access inside some of the most recognized companies in the world. The Long Game is the seminal playbook for leaders, founders, and anyone with a dream to build and grow a company that will have a lasting impact.
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