Service is the up and coming discipline for the 22nd century. But exactly what is service? Many people think that service is what people do - no more, no less. Nothing can be farther from the truth. Then, if so, why is the service community in constant disarray. Startup businesses fail on a regular basis. Why? They simply do not provide good service. Many persons in responsible positions rarely give service even a brief notice. What they subconsciously...