The Little Book of Big Customer Satisfaction Measurement

by Ajit Rao and Subhash Chandra

Book Overview

The financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an important business need. The results of customer satisfaction measurement often form a key basis for improving service quality and are often linked to pay and bonuses. It is therefore imperative for CEOs and senior managers to understand the principles behind customer satisfaction measurement. This book...

• Format: Paperback
• Language: English
• ISBN: 8132109783
• ISBN13: 9788132109785
• Release Date: December 2012
• Publisher: Sage Publications Pvt. Ltd
• Length: 180 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 5.0" x 8.1"