The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

by Steve Lance and Paul Kurnit

Book Overview

A great marketing plan identifies where an organisation is, where it wants to be and how it will get there. Most companies think they already have such a plan - but often they really only have a budget, a sales goal or an excuse. According to Kurnit and Lance, it's not about copying someone else's cookie-cutter plan or retreading one's own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust...

• Format: Hardcover
• Language: English
• ISBN: 1591843057
• ISBN13: 9781591843054
• Release Date: December 2009
• Publisher: Portfolio
• Length: 273 Pages
• Weight: 0.55 lbs.
• Dimensions: 1.0" x 5.3" x 7.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher