The Selected Letters of P. T. Barnum

by P.T. Barnum

Book Overview

"I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, to attract attention to a show," Phineas Taylor Barnum wrote to a publisher in 1860. "I don't believe in 'duping the public, ' but I believe in first attracting and then pleasing them."The name P.T. Barnum is virtually synonymous with the fine art of self-advertisement and the apocryphal statement, "There's a sucker born every minute." Nearly a...

• Format: Hardcover
• Language: English
• ISBN: 0231054122
• ISBN13: 9780231054126
• Release Date: May 1983
• Publisher: Columbia University Press
• Length: 351 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.2" x 6.4" x 9.2"
• Grade Range: Postsecondary and higher

Customer Reviews

Oh what a life!

Phineas Taylor Barnum (July 5, 1810 - April 7, 1891), American showman who is best remembered for his entertaining hoaxes and for founding the circus that eventually became Ringling Brothers and Barnum and Bailey Circus. In Brooklyn, New York in 1871, he established "P.T. Barnum's Grand Traveling Museum, Menagerie, Caravan, and Circus", a traveling amalgamation of circus, menagerie and museum of "freaks", which by 1872 was billing itself as "The Greatest Show on Earth". There's a sucker born every minute" is a phrase often credited to P.T. Barnum. However, when Barnum's biographer tried to track down when Barnum had uttered this phrase, all of Barnum's friends and acquaintances told him it was out of character. Barnum's credo was more along the lines of "there's a customer born every minute" -- he wanted to find ways to draw new customers in all the time because competition was fierce and people bored easily Barnum wrote several books, including The Humbugs of the World (1865), Struggles and Triumphs (1869), and his Autobiography (first in 1854, and later editions including 1869). Barnum is a treat to read and is never boring! I highly recommend his books.

A Humbugger for the Ages

One of the most ambiguous figures in American history is P.T. Barnum. He was a legendary showman, curator, writer, entrepreneur--but he was also known for his humbugs. Many of his great successes were based on scamming and frauding the American public. He was a master of marketing and advertising. His ability to manipulate the media was a precursor for much of American life in the last 150 years. Barnum had a genius for drawing in the crowd and creating scandals. He was often the one who exposed his own frauds. This autobiography provides a fascinating glimpse into the man behind the legend and myth. Barnum begins with childhood and works his way through his life up to that point. This one is the original autobiography written in 1855. Many of his great triumphs like General Tom Thumb and the Jenny Lind tour had already taken place. It should be remembered that Barnum is telling his own tale so it would be wise to maintain a cynical stance when reading this tale. I often found myself nodding with agreement at what I was reading and then pausing to consider that Barnum may have been hoodwinking the reader. Overall, this is a compelling read in spite potential exaggerations. Barnum, for better or worse, is one of the most famous of all American showman. He set the stage for much of the entertainment world since his time. I found myself disdainful of some of his excesses but I came away with an overall appreciation for this man. The American landscape is richer for having him. He has provided us with one of our greatest myths.

A wonderful book!

I really enjoyed reading P.T. Barnum's auto-biography. He was a great showman. I highly recommend this book. The musical version of his life "Barnum" staring Michael Crawford is really good too.

The Notorious Barnum

This is the first modern version of Barnum's original 1855 autobiography. Barnum not only admits that deception made him rich, he also takes great pleasure in recounting his notorious "humbugs." All in all, this is a fascinating and startling story told by one of the founders of American mass culture.