The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries

Book Overview

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have...

• Format: Hardcover
• Language: English
• ISBN: 0307887898
• ISBN13: 9780307887894
• Release Date: September 2011
• Publisher: Crown Currency
• Length: 336 Pages
• Weight: 1.03 lbs.
• Dimensions: 1.2" x 5.8" x 8.4"