This book presents a new law of human behavior founded by the author some twenty-five years ago but not proclaimed as a law until now. It has taken the past twenty-five years to accumulate evidence sufficient to "move" what was originally a tentative postulation to the status of an indisputable law- a relationship that applies across all people in all situations. This Law of Escalating Marginal Sacrifice (LEMS) states that when a person exerts more...