The Latino Journey to Financial Greatness

by Louis Barajas

Book Overview

El Camino a la Grandeza Financiera es una gu a que ofrece a los latinos algunos principios financieros elementales a la vez que identifica las barreras culturales que les impiden aprovechar sus... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0060938188
• ISBN13: 9780060938185
• Release Date: December 2003
• Publisher: HarperBusiness
• Length: 272 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.6" x 5.3" x 8.0"

Customer Reviews

From a Latino Financial Planner

The Latino Journey to Financial Greatness is an extraordinary and groundbraking piece of work. This book is by far the most insteresting and inspirational of all the Latino financial books so far written. Believe me! I have read them all. It is a true road map in finding financial and personal greatness. As Barajas writes" the why is more important than the how". It is practical and fun to read. As a Financial Planner, I have seen many of the cultural barriers that Bajaras points out with my clients. I have used the 10 steps with my clients and they all found the process motiving and inspiring. This book is a must read for all the financial consultants that wish to serve the Latino market.

From a Financial Advisor

I just finished reading Louis' book, The Latino Journey to Financial Greatness. The book is extraordinary. I am a financial advisor from Houston, Texas and have been working in the Latino community for over 5 years now. I read so many books on personal finance that I thought no one could specifically address the financial needs of our community. It's thoughtful, inspirational, and just plain honest and practical. I now recommend this book to all my clients. As someone who is currently involved in the financial planning industry, I can honestly tell you that this book will transform our community to financial greatness. I hope the book does well. I will definitely do my part and tell everyone I meet to buy a copy.

A Latino professional on the path to financial Greatness!

Louis' book is revolutionary and groudbreaking, wow! The Latino Journey to Financial Greatness will change your life! Louis is the first and only Latino author to address the culturally conditioned beliefs about money that limit latinos. All latinos should read this book. This book should be required reading at the high school and collegiate level. The book is a very easy book to understand yet its message is pure and powerful. You will not change and you will not start your path to financial greatness until you make yourself aware of what is limiting you. Louis opens your eyes to the cultural limiting beliefs that hold us all back!The Journey to greatness starts by focusing on your strengths and delegating your weaknesses. Despite what Home Depot tries to make you believe, A do it yourselfer is wasting their valuable time on a weakness. Some people waste a life time on careers and task that take them off their path to greatness. I ask you today. Are you a specialists or are you a generalists? Who would you go to today if you had a brain tumor, a neurosurgeon or your campadre that is a real estate agent, insurance salesman, travel agent and notary. Louis identifies this cultural barrier in his book as Mi Campadre, Consulting (Non)Experts. We as latinos do this all the time and aren't aware of it. The book is divided into two parts. The first part makes you aware about the 10 barriers or potholes on your journey to financial greatness. It is also very inspiring and motivating. Only after you are aware of the barriers will you be ready for the second part of the book, the 10 steps to financial greatness. I use the word Awareness because it is the key that Louis Barajas will hand you to unlock the imaginary door that you have placed on your path to financial greatness.For the pastor in Indiana, thank you for writing that great review it was very helpful for me. Please contact me at (323) 890-8180. I will be in Indiana soon and would love to share my story with you and your congregation, thank you and kindest regards.

a pastor approves

The best recommendation I can give this book is that I am going to suggest it to my congregants. It is written for them, that is, hard working, Spanish-speaking immigrants who may not understand how money really works. And by the way, I understand the book is soon to be available in Spanish.The reason I like this book as a pastor, is that what Barajas means by "financial greatness" is not an idolatry of the dollar, but a much broader approach to true happiness. In his how-to approach, his illustrations, and his closing forms to complete, he guides the reader through a wholistic approach to life.First is the question: what are your major life foci and roles? He gives the examples of foci that include physical health and spiritual growth. Then he deals with roles that are associated with each focus, e.g., spouse, parent, coworker. And this like every other chapter concludes with a written exercise to help the reader answer the focus question.Chapters on "Core Values," "Ideal Outcomes," "Starting Point," "Obstacles," "Resources," "Strategy," "Practical Systems," "Monitor Progress," and "Celebrate and Share" follow. This is a good pedogogy and an integrate approach. Money is central to but not solely what he means by wealth.I plan to give this book to my compadre, and once he has read it, to discuss it with him. I think it will help him manage his hard earned money as well as prioritize his values. And that will make him not only a more proficient bread winner, but a more grateful recipient of the banquet of life.

From a concerned Latino about the future of our community

I could not put this book down. This book is what our Latino community has needed for a long time. I am new to the world of finances and found other personal finance books either too boring or too difficult to understand. This book was thought provoking, motivating, and fun to read. Applying the 10 Steps to Financial Greatness will definitely help us become a major financial force in America. This book has inspired me to take action and start my own journey to financial greatness. I have bought several copies for my family and friends. I am sure you will do the same after reading the book.