The Last Great Ride

by Brandon Tartikoff

Book Overview

The brainchild behind the success of NBC Entertainment gives an anecdotal look at network television with stories about the making of such hits as ""Cheers,"" ""The Cosby Show,"" and ""Family Ties.""... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 039458709X
• ISBN13: 9780394587097
• Release Date: October 1992
• Publisher: Random House, Inc.
• Length: 223 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.8" x 0.8" x 6.8"

Customer Reviews

For those who watched tv in the 80s...

This book tells of Mr. Tartikoff's dealings with a struggling network soon to be number 1! His tales of triumphs & failures (anyone remember "Pink Lady"?) are shows of honesty & how the biz works. Anyone who enjoyed 80s television has this man to thank. Find out more by reading all about the ins & outs of 80s tv right here! A must read!

A delightful read for anyone who grew up with 80's TV

This book is more than just about how many of our favorite NBC TV shows from the 80s were created. It's a lighthearted tale about a creative man who made a career of taking creative risks. This book, like any good TV show, did more than entertain me. It gave me pause to think. Whether you're a struggling writer, a successful CEO, or somewhere inbetween, read this book. Inspiration from an unlikely source.

No Need To Buckle Up For This Ride

Although this book is dated in its subject, I couldn't help but smile as I read about the television shows that shaped NBC. In this wonderfully written book about the populist medium of television, Tartakoff relives the interesting stories that helped bring NBC to the forefront of modern programming. I was fascinated to find out that ABC passed on the idea of "The Cosby Show" not once but twice, or that he believed in "Hill Street Blues" so much that it was the lowest rated show in television history to be renewed after its first season. In this anecdotal account his experiences, Tartikoff learns to laugh at himself as he redefined broadcast entertainment, never looking back. You will definately enjoy this "ride," and, at the very least, be fascinated by the incredibly entertaining stories of some of your favorite television shows of the past. This book is a must read for any fan of television.

How Brandon Tartikoff saved NBC

This book takes a look through the eyes of the late Brandon Tartikoff. How he started out at a local TV station, then moved to ABC, and later to NBC, where he became TV's youngest programming executive in 1980, replacing Fred Silverman. He talks about how "The Cosby Show" became a part of TV history, etc. He talks about his battles with Hodgkin's disease, and other things. This book is really worth getting and reading.