The Language of Marketing Technology: The Essential Reference for Today's Marketer

by James K. Downs, Phillip A. Wlland, Stephen McKee, et al.

A comprehensive list of more than 3500 marketing terms with thorough and extensive definitions. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933199474
• ISBN13: 9781933199474
• Release Date: March 2014
• Publisher: Racom Communication
• Length: 301 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.8" x 5.4" x 8.4"