The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

by Tsedal Neeley

Book Overview

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization--the high-tech giant Rakuten--in the five years following its English lingua franca mandate. Neeley's behind-the-scenes account explores how language...

• Format: Hardcover
• Language: English
• ISBN: 0691175373
• ISBN13: 9780691175379
• Release Date: August 2017
• Publisher: Princeton University Press
• Length: 200 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"