The Language of Advertising

by Torben Vestergaard, Kim Christian Schrøder, Kim Schroder

Book Overview

Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes. Focusing on magazien...

• Format: Paperback
• Language: English
• ISBN: 0631127437
• ISBN13: 9780631127437
• Release Date: January 1991
• Publisher: Wiley-Blackwell
• Length: 196 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.1" x 9.0"